Source Magazine
The source magazine was established in 1988 where it originated as a newsletter and progressed to a full magazine. It is the second longest running Hip Hop magazine behind the UK magazines. It is very influential within the hip hop culture and is well known for its rating system of one to five mics and only a select few albums have managed to get the full five mics.
Target Audience
The readers are usually from urban inner cities, they on average are aged 25 (targeting 18-44 year olds), 58% of the readers are male. Whilst 50.2% of the readers are African Americans, they are well educated with the majority in employment with 73.9%. They also enjoy reading about music, films, celebrities, technology and fashion. They will be dedicated music fans and they most likely spend their money on films, video games, clothing, grooming products and music. Therefore The Source Magazine use cultural background and interests when creating a issue making sure it will appeal to the audience.
Ideal Reader Profile
Jason is a young male ages 20 who enjoys listening to a lot of Urban music but is mainly interested in hip hop and enjoys going to music events such as raves and converts. He also enjoys going out with friends and socialising, rather than staying at home. He is very much part of the hip hop culture and this is shown by the way he dresses in clothing such as hoodies, jeans and trainers.
ShanaeBrooks 