From this survey we learn that XXL magazines ideal reader is Male as 78% of reader are male, therefore the magazine will be very masculine in the choice of articles they use and the way they portray genders, for example they may sexualize women if they are on the front cover of a issue using the male gaze theory.
The average reader income is $56,571 which shows that is a BCD’s range, therefore the magazine will show quite a rich lifestyle/middle class lifestyle they portray this in the brands that they show in their magazine. Henceforward, as we can see, the average reader is 29 years old and 67% of the readers are African American therefore XXL magazine will use the knowledge of the target audience to create a magazine issue that will appeal to the age gender class and social background and culture of the target audience.
XXL Mission Statement and Ideal Reader
XXL mission is to take a mature real and intelligent approach to hip hop music. XXL keeps up with hip hops energy and targets the people that live for urban music. The general target audience for XXL magazine is 78% male readers, with the median age of 27, and 44.7% college buyers, and 67% African Americans. Priced at $5.99 XXL is the number 1 selling magazine on the newsstand which outsells magazines like Rolling Stone, Vibe, and spin. The readers of XXL purvey hip hop culture; consume music, and fashion and lifestyle on a level that defines logic. The readers are either in clubs, online, onstage, and at shops (places they can gain or access music from). XXL readers helped the magazine to become NO.1 most influential brand in rap media. XXL is no.1 selling ABC audited music publication sold worldwide and is the hip hops media brand.
ShanaeBrooks 