Vibe Magazine
Vibe magazine is a music entertainment magazine founded by Quincy Jones. The magazine features R&B and Hip-Hop music artists, actors and entertainers. Vibe is issues every other month with double covers also with a very large online presence.
Vibe magazines target demographic is young urban followers of the Hip-Hop culture aged between 18-34. Vibe magazine is around $5 therefore the target audience is around the C1C2D range. Out of the audience 50.5% of them are males meaning the other 49.5% are women. The ratio between the genders is almost equal, which means that vibe magazine is aimed towards both genders. By having both genders as the audience this means that the audience for vibe would be larger than the audience for Rolling Stones which is a magazine mainly aimed at males. By having a larger audience it means increase in success for the brand.
Studies have shown that education does not really matter as only 50.7% of Vibes audience never went to college. Which means only 19% study at college or higher education. Therefore, their magazine content is not aimed at educated people. Therefore their magazine involves slang and not complex theories or choice of words. However studies have shown that Vibes audience are mostly employed as 73.9% of the audience is currently employed, therefore the magazines content may not have complex writing but some of the content will relate to the world.
Furthermore, studies also show that that 71.3% of the audience is African Americans; this means that the magazine should be relatable to them by including their interests and culture i.e. hence why the magazine involves Hip-Hop genre artists, actors and entertainers. This shows some examples of how target audience is important as the demographics, working class social and regional states should be taken into consideration when creating a magazine.
Vibe Magazine Mission Statement
VIBE is a leading entertainment and lifestyle brand delivering content across multiple distribution platforms to a culturally diverse audience around the world. Celebrating its 20th anniversary in 2013, VIBE continues to embrace its roots in music and chronicle the celebrities, sounds, fashion and culturally-relevant events from hip-hop to the modern day converging music landscape. Over the past year, VIBE has been significantly refocusing its efforts online – doubling its online traffic to become one of the most vibrant digital music brands. VIBE is a member of Spin Music, a division of SpinMedia.
Vibe Magazine Ideal Reader
The average reader of Vibe Magazine is 24 years old, an urban outlooker who takes interest in media culture. They enjoy finding out the new music every week, buying up to 3 albums a month, they’re interested in finding out the newest mixtapes too. The average reader is employed ranging from the C1C2D range being working class and a small percent is studying in higher education. The average reader also spends around 15 hours a week on the internet, they like to use social networking sites, finding out the latest information on their favourite artists and actors, finding out when their latest movies, concerts and albums are releasing.
ShanaeBrooks 